The brief for this project was to create a Sours collection based on the 7 deadly sins. These sins are Lust, Wrath, Greed, Glottony, Envy, Sloth and Pride 

From the begining I was set on the idea of the 7 flavours having a corisponding colour, meaning the set creates a rainbow. This idea was solid through all my redesigns. 

I also decided early that the words may need to change, 

to make them more applealing and marketable.  

Original idea -  1st I started by giving each bottle its own distinct look and motif. 

Original idea - Another concept was to focus on the idea of the 7 word being changed to something more applealing, giving the idea of the sins rebranding. 

Original idea - For my last initial idea I thought of the phase "Eyes are the window to the soul". With that I created an eye design that match up with each sin. 

Out of my original ideas the eyes one stuck with me the most. I stated refining the imagery and adding elements such as the sourz logo. I even tried to see if white bottlw would work with this theme.

I finaly finalised my design. Adding a gradient to act as a shine, giving more of a 3D feel. I also made a poster to promote the idea it is a new product line. 

If it's not obvious, this was a project I did early in my design journey, when I was still learning about adobe software and the basics. So when putting my portfolio together I really wanted to include this project but didn't realise how rough it was. So I went back and revamped it, using what I had learned since. It's a fun excerise I would highly recomend.